2016 GNYADA Membership Directory

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SOCIAL MEDIA DO’S AND DON’TS FOR DEALERS

If your dealership already has a presence on platforms like Facebook, Twitter or Instagram, you probably know what a great shot in the arm they can be for your business. Here are the top ways you can use social media to boost business, along with some tips for avoiding common misuses: 1: Post a steady flow of pictures and videos that showcase your vehicles . Not every business has the same opportunity to frequently feature bright, colorful visuals online. Take advantage of this. Even videos shot with smartphones go a long way. Think of them as virtual walkthroughs of your dealership, enticing social viewers to come for a visit. 2: Don’t leave basic information out of your dealership’s social profiles. (Address, phone number, hours of operation, customer service email address—even driving directions to your store.) Also, feature a prominent link to your dealership’s website, where all this info should be contained as well. 3: If you run promotions or specials, announce those discounts regularly on social media. Consumers naturally react stronger when they have a chance to save money. Although, be wary not to inundate your social followers with constant advertisements, particularly when there’s no special offer. The last thing you want is for people to unfollow you because they feel bombarded. Posting photos, updates, and info about special events is a nonaggressive form of advertising, and a good fit for social media. 4: Publically engage customers and address criticisms. Designate a knowledgeable employee with strong social media skills to be your administrator here. Quick answers to questions and a helpful approach to objections can shine a positive public light on your dealership.

5: If you’re going to have social channels, don’t let them become dormant. It may be easy to let weeks go by without checking your accounts, but this sacrifices valuable time in customers’ newsfeeds. It also makes your business look unorganized. Thankfully, some platforms allow you to strategically time posts and updates, so several can be “backloaded”in.

2016 MEMBERSHIP DIRECTORY

Information provided Courtesy of Dealertrack Technologies 516.547.2242; www.dealertrack.com

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