2016 NY International Auto Show Annual Report

T O TA L M E D I A R E G I S T R AT I O N S

MEDIA

2015 1,517

% CHANGE 11% decrease 11% increase 5% increase 11% increase 42% increase 0.2% increase 3% increase % CHANGE 102% increase 68% increase 31% increase 9% decrease 5% decrease 19% decrease 9% increase 1% increase

2016 1,347

Print Radio

“The New York International Auto Show plays a key role for us in our global communication strategy. The show attracts a diverse mix of US and global media, affording us the opportunity to reach an international audience in a very efficient manner. Its location in the heart of the media capital of the world leads to exciting opportunities to create a level of buzz that just isn’t possible anywhere else.”

169 783

187 824

Television

T O TA L R E G I S T R AT I O N S

Online

1,911

2,124

Post-Press days

188

267

Other Total

1,597 6,165

1,601 6,350

INDUSTRY Manufacturer

2015

2016

89

180 298 415 422

Supplier Agency Financial

177 318 464

R O B M O R A N , D I R E C T O R , C O R P O R AT E C O MM U N I C AT I O N S M E R C E D E S - B E N Z U S A L L C .

Other

3,244

3,087

NADA Automotive Forum OEM Special Programs

627 631

510 688

Total

5,500

5,600

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