2016 NY International Auto Show Annual Report

2 x AS MANY ATTENDEES THAT INFLUENCE OTHER BUYERS THAN LOCAL NY AREA RESIDENTS

S O C I A L B Y T H E N U M B E R S

1.71+ BILLION IMPRESSIONS CREATED ABOUT THE NYIAS; 58% INCREASE FROM 2015

163 THOUSAND ONLINE MENTIONS; 21.6% INCREASE FROM 2015

76 THOUSAND UNIQUE PEOPLE; 123.5% INCREASE FROM 2015

33% 28% 15%

SHOUTERS

HIGH INFLUENCERS

TALKERS

2016 LOCAL ATTENDEES

2015 LOCAL ATTENDEES

2016 LOCAL RESIDENTS

SHOUTERS: (16+) HIGH INFLUENCERS: (10 -15) TALKERS: (6 -9)