2016 NY International Auto Show Annual Report

WO M E N ’ S E V E N T

With a focus on attracting more women to attend the Auto Show, NYIAS develops a range of programs that are fun and informative for its female audience. Since inception, these programs have helped shift the male to female ratio of show attendees from 40% female and 60% male in 2013 to almost 51% female and 49% male in 2016. 49+ MILLION IMPRESSIONS GENERATED BY NYIAS’ GIRLS NIGHT OUT EVENT

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