2017 GNYADA Membership Directory

SOCIAL MEDIA: A KEY DEALERSHIP MARKETING TOOL

Newsflash: A car dealership is not maximizing its business outreach by merely having a Business Development Center. As we move further into the digital age, BDCs can only be truly effective if partnered with active social media marketing. Here are some ways to make your social activity a prime marketing driver for your dealership: Brand Personality Social media is the key to establishing your personae. For example, your salespeople and servicepersons are the public faces of your dealership. Let social followers get to know them. If they consent to the use of their image, encourage them to publish charismatic posts, smiling photos and work anniversaries to shared social profiles.

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Engage Your Community The more popular your posts are (likes, shares, etc.), the more often friends of your customers will be prompted to follow you, even if they’re not currently in the vehicle market. A great way to boost your activity is to promote your community-based events. If you’re celebrating an awareness month, hosting a “kids’ day”with ice cream, having live entertainment, these events should dominate your social accounts.

Public Responses Pay Off Consider any digital medium where people share thoughts about dealerships (review sites, automotive blogs, etc.) to be part of your online social strategy. Respond to reviews whether negative or positive. Even if you can’t turn a public objector into a fan/customer, other potential customers will still see those responses and may like how you handled the situation.

2017

MEMBERSHIP DIRECTORY 143