2017 New York International Auto Show Year In Review

Y E A R I N R E V I E W 2 0 1 7 0034

As video continues to triumph in the realm of social media, we utilized Snapchat and Instagram stories to distribute snackable sized video bits to distribute the highlights of the Show to our followers.

I NSTAGRAM Instagram’s newest video feature assisted us to further engage with the platforms fast-growing daily users. A total of 496,000 views occurred on the New York International Auto Show Instagram story. SNAPCHAT Snapchat has become one of our most exciting platforms for sharing content and engaging users. It allows us to give our audience what they want, real- time and engaging content. We r eleased a filter on the first Press D ay for press to use to highlight an d tease this year’s debuts. Th e New York International Auto Sho w Instagram story had a tot al of 144,628 views.