2017 New York International Auto Show Year In Review

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FACE BOOK 10.6 % I NS TAGR AM 37 % SOC I AL MED I A FOLLOWER GROWTH

T W I T T E R 10.8 % S NAP CHAT 17.7 %

NY I AS G I F MACH I NE Asking “What’s You r Drive?” was taken to a greater level when we introduced the GIF Machine weeks before the Show on our social med ia channels, building the antici pation of the Show. It was an in teractive platform which allowe d users to create and share thei r own version of the 2017 Show po ster. Selecting a ride and terrain from a number of vehicles, roads, en vironments, and taglines, users had the opportunity to pos t their creation on their own soc ial channels with #NYIAS, and they did, resulting in a 1.3M reach on Twitter. 1.3 M REACH ON TWITTER

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