2018 Annual Auto Show Report

N o other event has celebrated and promoted mobility and transportation in North America for as long as the New York Auto Show. We are the proud custodians of this heritage and of the automobile dealers who had the foresight to see that a well-organized, centrally located, bigger-is-better motoring event was a great way of marketing cars to potential car buyers. Today, with the help of new technology we are able to successfully amplify this message to new audiences like never before. Located in the nation’s largest DMA for new car sales, the New York Auto Show is uniquely placed to influence a large and diverse car buying population as well as the media organizations that reside here, or who fly in from all over the world to cover the event. This diversity is a big factor in why our media impressions are so large. Stories appear in an enormously wide variety of publications, media outlets and digital sites allowing the message to ‘cut through the clutter’ and provide unprecedented automotive exposure at a time when people are reducing the number of media outlets that they regularly view. Importantly, it is not just the glitzy reveals that get the attention, the beauty of auto shows is that pretty much every automaker has their entire lineup on display, allowing our one million consumers to evaluate them all at their leisure. By combining a consumer-driven event with worldwide media attention, the New York Auto Show has once again proved to be the right format for automakers to present their products to an enormous live and digital audience. With excitement and passion, the driving force behind what motivates people to buy and drive cars, there is no better place than a world-class auto show to make the case! OVERVIEW FROM THE CHAIRMAN + PRESIDENT

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L E E C E R T I L M A N CHAIRMAN , GN YADA

M A R K S C H I E N B E R G PRESIDENT , GN YADA