2018 Annual Auto Show Report

AT T E N D E E P R O F I L E F O R P U R C H A S E

68%

40% OF ATTENDEES ADDED BRANDS

OF ATTENDEES INDICATE THAT THEY ARE 12 MONTH INTENDERS 98%

INDICATED SHOW MET OR EXCEEDED EXPECTATIONS AND THAT THEY WOULD RECOMMEND TO OTHERS

26% OF ATTENDEES WHO WERE NOT ORIGINALLY CONSIDERING A NEW VEHICLE DECIDED TO DO SO AFTER ATTENDING

91% OF ATTENDEES

INDICATED THAT THEY WOULD HAVE AN AUTO RELATED ACTIVITY BY EITHER VISITING A DEALERSHIP, DEALER OR OEM WEBSITE, OR READ AN AUTOMOTIVE PUBLICATION

66% OF ATTENDEES VISITED A BRAND NOT PREVIOUSLY CONSIDERED

02

NY HAS HIGHEST PURCHASING INTENSITY OF ALL AUTO MARKETS

73%

ALL BUYERS

ATTEND AUTO SHOWS WITH INTENT TO SHOP

GLOBAL SHOW MARKETS

72%

80%

NEW YORK MARKET

IN 2018, NYIAS GENERATED 1.84 BILLION SOCIAL MEDIA IMPRESSIONS 3.7+ BILLION TRADITIONAL MEDIA IMPRESSIONS THE OVERALL VOLUME OF ONLINE CHATTER INCREASED 4.6% FROM 2017

N E W Y O R K I N T E R N AT I O N A L A U T O S H O W