2018 NY International Auto Show Key Facts
2018 PERFECTLY ALIGNED
THE NEW YORK AUTOMOTIVE DMA IS THE LARGEST IN THE NATION AT 1.1 MILLION VEHICLES PURCHASING POWER OF NY REPRESENTING 20,320,000 CONSUMERS
DMA RANKINGS
L.A.
NEW YORK
DETROIT
CHICAGO
PHILADELPHIA
DALLAS
BOSTON
SAN FRANCISCO
HOUSTON
WASHINGTON D.C.
DATA SOURCE: IHS MARKIT
NY HAS HIGHEST PURCHASING INTENSITY OF ALL AUTO MARKETS
80%
73% 72%
ATTEND AUTO SHOWS WITH INTENT TO SHOP
ALL BUYERS
NEW YORK MARKET
GLOBAL SHOW MARKETS
56% 17%
OF ALL VEHICLE PURCHASERS WERE INFLUENCED IN THEIR DECISION BY THEIR ATTENDANCE AT AN AUTO SHOW IN THE PAST 12 MONTHS
OF NY AUTO PURCHASERS MADE THEIR FINAL DECISION AT AN AUTO SHOW AS COMPARED TO 8% OF ALL BUYERS AND 13% IN GLOBAL AUTO MARKETS
DATA SOURCE: FORESIGHT RESEARCH AUTO SHOW IMMERSION REPORT OF VEHICLE PURCHASERS
PROFILE OF NEW YORK ATTENDEES
68%
OF ATTENDEES INDICATE THAT THEY WILL PURCHASE OR LEASE IN THE NEXT 12 MONTHS
40% OF ATTENDEES ADDED BRANDS 26% OF ATTENDEES WHO DID NOT INTEND TO PURCHASE CHANGED THEIR MIND AFTER THE SHOW 66% OF ATTENDEES VISITED A BRAND NOT PREVIOUSLY CONSIDERED
98%
INDICATED SHOW MET OR EXCEEDED EXPECTATIONS AND THAT THEY WOULD RECOMMEND TO OTHERS
91% OF ATTENDEES INDICATED THAT THEY WOULD HAVE AN AUTO RELATED ACTIVITY TO EITHER VISIT A DEALERSHIP, A DEALER OR OEM WEBSITE, OR READ AN AUTOMOTIVE PUBLICATION.
MEDIA & INDUSTRY 1.84 BILLION SOCIAL MEDIA IMPRESSIONS 3.7+ BILLION TRADITIONAL MEDIA IMPRESSIONS
61
VEHICLE DEBUTS
6,563 REGISTERED MEDIA
REPRESENTING 56 COUNTRIES 29%
25% INCREASE IN GLOBAL COVERAGE
INCREASE IN ONLINE DOMESTIC COVERAGE
DATA SOURCE: PRIME RESEARCH
2019 SHOW DATES
18-10 WHITESTONE EXPRESSWAY WHITESTONE, NY 11357 718-746-5300 AUTOSHOWN Y.COM MARK SCHIENBERG PRESIDENT GREATER NEW YORK AUTOMOBILE DEALERS ASSOCIATION 718-746-5900 MARK@GNYADA.COM
AUTOMOTIVE FORUM: APRIL 16
PRESS DAYS: APRIL 17 & 18 PUBLIC SHOW: APRIL 19 - 28
AL AN LIEBENSOHN SHOW DIRECTOR 718-746-5300 ALAN@AUTOSHOWNY.COM
PUBLIC REL ATIONS SAMS CRISPE COMMUNICATIONS 27 WEST 20TH STREET, SUITE 502 NEW YORK, NY 10011 212-560-9494 QUESTIONS@SAMSCRISPE.COM
DESIGN BY REITDESIGN, INC.
International Organization of Motor Vehicle Manufacturers
The New York International Auto Show is owned and operated by the Greater New York Automobile Dealers Association
Made with FlippingBook flipbook maker