2018 NY International Auto Show Key Facts

2018 PERFECTLY ALIGNED

THE NEW YORK AUTOMOTIVE DMA IS THE LARGEST IN THE NATION AT 1.1 MILLION VEHICLES PURCHASING POWER OF NY REPRESENTING 20,320,000 CONSUMERS

DMA RANKINGS

L.A.

NEW YORK

DETROIT

CHICAGO

PHILADELPHIA

DALLAS

BOSTON

SAN FRANCISCO

HOUSTON

WASHINGTON D.C.

DATA SOURCE: IHS MARKIT

NY HAS HIGHEST PURCHASING INTENSITY OF ALL AUTO MARKETS

80%

73% 72%

ATTEND AUTO SHOWS WITH INTENT TO SHOP

ALL BUYERS

NEW YORK MARKET

GLOBAL SHOW MARKETS

56% 17%

OF ALL VEHICLE PURCHASERS WERE INFLUENCED IN THEIR DECISION BY THEIR ATTENDANCE AT AN AUTO SHOW IN THE PAST 12 MONTHS

OF NY AUTO PURCHASERS MADE THEIR FINAL DECISION AT AN AUTO SHOW AS COMPARED TO 8% OF ALL BUYERS AND 13% IN GLOBAL AUTO MARKETS

DATA SOURCE: FORESIGHT RESEARCH AUTO SHOW IMMERSION REPORT OF VEHICLE PURCHASERS

PROFILE OF NEW YORK ATTENDEES

68%

OF ATTENDEES INDICATE THAT THEY WILL PURCHASE OR LEASE IN THE NEXT 12 MONTHS

40% OF ATTENDEES ADDED BRANDS 26% OF ATTENDEES WHO DID NOT INTEND TO PURCHASE CHANGED THEIR MIND AFTER THE SHOW 66% OF ATTENDEES VISITED A BRAND NOT PREVIOUSLY CONSIDERED

98%

INDICATED SHOW MET OR EXCEEDED EXPECTATIONS AND THAT THEY WOULD RECOMMEND TO OTHERS

91% OF ATTENDEES INDICATED THAT THEY WOULD HAVE AN AUTO RELATED ACTIVITY TO EITHER VISIT A DEALERSHIP, A DEALER OR OEM WEBSITE, OR READ AN AUTOMOTIVE PUBLICATION.

MEDIA & INDUSTRY 1.84 BILLION SOCIAL MEDIA IMPRESSIONS 3.7+ BILLION TRADITIONAL MEDIA IMPRESSIONS

61

VEHICLE DEBUTS

6,563 REGISTERED MEDIA

REPRESENTING 56 COUNTRIES 29%

25% INCREASE IN GLOBAL COVERAGE

INCREASE IN ONLINE DOMESTIC COVERAGE

DATA SOURCE: PRIME RESEARCH

2019 SHOW DATES

18-10 WHITESTONE EXPRESSWAY WHITESTONE, NY 11357 718-746-5300 AUTOSHOWN Y.COM MARK SCHIENBERG PRESIDENT GREATER NEW YORK AUTOMOBILE DEALERS ASSOCIATION 718-746-5900 MARK@GNYADA.COM

AUTOMOTIVE FORUM: APRIL 16

PRESS DAYS: APRIL 17 & 18 PUBLIC SHOW: APRIL 19 - 28

AL AN LIEBENSOHN SHOW DIRECTOR 718-746-5300 ALAN@AUTOSHOWNY.COM

PUBLIC REL ATIONS SAMS CRISPE COMMUNICATIONS 27 WEST 20TH STREET, SUITE 502 NEW YORK, NY 10011 212-560-9494 QUESTIONS@SAMSCRISPE.COM

DESIGN BY REITDESIGN, INC.

International Organization of Motor Vehicle Manufacturers

The New York International Auto Show is owned and operated by the Greater New York Automobile Dealers Association

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