2019-20 Workshops & Seminars for Automobile Dealerships

MEET & GREET & quALIfYING fOR PROPER SELECTION

MASTER THE WALK-A-ROuND & TEST RIDE Steps to properly and professionally present a vehicle to your client

Identify your customer’s needs

Tuesday, August 11, 2020

DATE

TIME 10:00am - 1:00pm INSTRUCTOR Ken Carlson, F&I Resources

Tuesday, August 11, 2020

DATE

TIME 1:30pm - 4:30pm INSTRUCTOR Ken Carlson, F&I Resources

MEMBER FEE $120.00 NON-MEMBER $200.00

MEMBER FEE $120.00 NON-MEMBER $200.00

Learn how the customer wants to be sold (Hot Buttons) and sell from their point of view. This will assist your sales staff to structure the product presentation to the customer’s needs.

Learn presentation techniques that will help you close more deals.

The walk-a-round and test drive are the ideal times to sell a vehicle’s features and benefits to the customer. Learn exciting methods that build product value during this part of the sales process, through demo ride conversations, speaking to the buyer’s motives, and more.

Participants will learn how to:

n Make a great first impression for a proper meet and greet n Better understand the customer’s needs and deliver on their expectations n Professionally discuss budget concerns n Build customer trust and loyalty with every sale

Attendees will learn how to:

n Plan for the most common objections to the drive n Create a natural flow of discussing personalized features n Control the sale throughout this part of the selling process

To reserve your seat today, or if you have any questions, please contact: Carole Rogner I Professional Development Coordinator I Carole@gnyada.com I 718.640.2012 or register online: www.gnyada.com/education

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