2019 Annual Auto Show Report

T H E C A R B U Y E R S ’ J O U R N E Y

by the New York State Power Authority, New York State Energy Research and Development Association, Con Edison, and ABB, giving attendees a hands-on experience with electrification. Opening day brings multiple branding opportunities for OEMs The New York Auto Show provides dozens of branding opportunities for OEMs, and this year Nissan used the 50-year anniversary of the first-ever Datsun Z car in America to promote its brand heritage with a parade of historic and current Z vehicles during the Show’s Opening Day festivities. The ceremonies were officiated by New York State Governor Andrew Cuomo, and actor Tracy Morgan was on hand to drive the anchor vehicle, a 2020 Nissan 370z 50 th anniversary model. The New York Auto Show is thankful to Toyota for once again donating a brand new RAV4 to a military veteran, who was injured in combat, during the opening ceremony. Charity Night raises $15 Million This year marks the 20th anniversary of the charity night gala to benefit East Side House Settlement. The evening event raised more than $1.1 million in 2019 for the South Bronx- based non-profit organization, bringing the total contribution to more than $15 million over the past 20 years. James Brolin, Ethan Hawke and Jane Lynch were among 2019’s notable attendees while Porsche capped off the evening with the riveting auction of a Porsche GT2 RS, valued at over $300,000.

YOUR GUIDE TO ELECTRIC VEHICLES

THE FUTURE HAS ARRIVED @ THE NYIAS

JAMES BROL IN ACTOR, PRODUCER, AND DIRECTOR

E THAN HAWKE ACTOR, WRITER, AND DIRECTOR

BROUGHTTOYOUBY:

Showcasing electrification CHARGING UP ATTENDEES The New York Auto Show is a unique place where consumers choose to become more familiar with all the new technologies, features and equipment available in today’s vehicles. And as electrification becomes

JANE LYNCH ACTRESS, AUTHOR, SINGER, AND COMEDIAN

reality, the Show is heavily promoting EVs through a variety of activities to help consumers understand this expanding trend.

OVE R 7 4% OF AT T ENDE E S

TRACY MORGAN ACTOR AND COMEDIAN

I ND I CAT ED T HAT T HE Y L OOKED AT AN EV ON T HE SHOW

F L OOR , AND 3 6% I ND I CAT ED T HAT T HE Y WOU L D CONS I DE R AN EV FOR T HE I R NEX T PURCHAS E .

This year, the Show grew its

P IERCE BROSNAN ACTOR, FILM PRODUCER, AND ACTIVIST

electrification outreach with even greater involvement from OEMs and by partnering with leading electrification entities. Working with CHARGE NY, the Show created a special exhibition sponsored

2019 Notable Attendees

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