2019 Annual Auto Show Report
T hose early pioneers understood the power of collectively showcasing this new mode of transportation to generate more excitement than they could do individually. That basic approach to providing a large-scale auto experience has proved highly effective ever since. 120 years later, the New York Auto Show stands as a beacon of the auto industry, coming together each spring to promote new car and truck sales in the nation’s largest DMA. Every year, hundreds of thousands of consumers begin their car-buying journey by visiting the New York Auto Show. There is simply no better way to reach buyers that are either starting the journey or finalizing plans on their next new vehicle. The Show also allows OEMs to engage customers through personal interactions that build brand loyalty. Simply stated, the Show offers potential car buyers an experience that is immersive, entertaining, and memorable.
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