2019 Annual Auto Show Report

CONTENTS T H E J O U R N E Y S T A R T S H E R E

INTRODUCTION / 01 CHAIRMAN'S MESSAGE / 03 SHOW HIGHLIGHTS / 04 THE JOURNEY CAR BUYERS / 08 PUBLICITY / 14 COMMUNICATIONS / 18 SOCIAL MEDIA / 22 B2B / 24 HOME / 30 MEDIA REGISTRATIONS / 34

2020 SHOW DATES

Automotive Forum: April 7

Press Days : April 8 & 9

Public Show: April 10–19

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