2019 NYIAS Dealer Brochure

N E W Y O R K A U T O S H O W K E Y D A T A

DELIVERING CAR SHOPPERS FROM OUR SHOW FLOOR TO YOUR SHOWROOM

84% of attendees live in a household with an average of 2.3 vehicles

57% WILL VISIT AN OEM WEBSITE

1M+ ATTENDEES

72% of attendees are in the market to buy or lease a vehicle in the next 12 months

36% of attendees added brands after visiting the Show

58% of Show-goers are considering either a small or midsize SUV

36% of attendees who did not come with the intent to purchase a vehicle in the near future changed their mind as a result of visiting the Show

MEDIA CATAPULTS CUSTOMER AWARENESS OF NEW MODELS

46% of attendees will visit a dealership after attending the Show

3.4 Billion traditional media impressions

1.14 Billion social media impressions

Source: 2018-2019 Auto Show Season Market Tests ©; Foresight Research