2019 NYIAS Dealer Brochure

K E Y D A T A F R O M 5 6 A U T O S H O W S A C R O S S T H E C O U N T R Y

COAST TO COAST, AUTO SHOWS MOVE METAL

+ + Among buyers attending auto shows, the shows are more influential than TV ads, print advertising, or PR in their purchase decision and just as influential as digital or word of mouth + + 18% of buyers who attended an auto show purchased a brand not considered prior to attendance

+ + Over 10 million attendees visited shows across the U.S. + + 1 in 5 buyers go to an auto show before buying their next new vehicle

+ + Among buyers attending auto

shows, the influence of the show on their purchase has been over 50% since 2014 and was 54% in 2018

6.5 MILLION households attended auto shows across the country last year

45% of New York Auto Show attendees are female

4.75 HOURS average time attendees spend at the New York Auto Show