2021 Membership Directory Final

NEW YORK INTERNATIONAL AUTO SHOW

ABOUT GNYADA 2021 MEMBERSHIP DIRECTORY & SERVICES GUIDE From what our research tells us, we know that about 80% of attendees are in the market for a new vehicle. In 2019, 72% of attendees planned to purchase a new vehicle within 12 months.

The Driving Force for Vehicle Sales Showcasing new vehicles to automobile buyers in a uniquely exciting atmosphere has been at the heart of the New York Auto Show for 121 years. It is quite literally the only place where buyers can see what the industry has to offer in one place, at one time, and as a result, generations of NewYorkers, your customers, have learned about and explored the latest new cars and trucks available to them from your dealership. The Auto Show is a place where attendees enjoy themselves, receive helpful information, and can narrow, and finalize their vehicle decision. For many, the Auto Show is a major first step in the journey of buying or leasing a new vehicle. What makes the Show so important to your dealership?

People are paying for a ticket with their own hard-earnedmoney to come inside the Auto Show and spend almost 5 hours of their day learning about your products. There is no other event or marketing channel supplying this volume of in-market auto shoppers to your dealership’s door. After attending the New York Auto Show, buyers often expand their choices before visiting local dealerships. In 2019, 36% of the Show’s 12-month intenders added brands to their consideration because of the show.

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