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SALES MANAGERS BOOT CAMP “I’ve been promoted to Sales Manager, now what?”

SERVICE ADVISOR’S GUIDE TO SELLING SERVICE AND REPAIR The ultimate game plan to increase gross retention.

Wednesday, October 19, 2022

DATE

TIME 10:00am - 4:00pm INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

Thursday, October 27, 2022

DATE

TIME 10:00am - 4:00pm INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

MEMBER FEE $175.00 NON-MEMBER $300.00

MEMBER FEE $175.00 NON-MEMBER $300.00

Learn how to effectively work with your team to create a high-performing sales department. Understand how to find top talent needed in today’s auto industry and an effective on-boarding process. Ensure you are effectively managing and training your staff by gaining an in-depth understanding of the dealership sales process and how to manage it. n NADA Desking practices & 1st pencil – best practices n How to set the stage for an effective negotiation process that results in overall higher total customer yield n How to run effective sales meetings and 1x1 sessions n How to hire and successfully retain A-level people GNYADA SALES ACADEMY Winning strategies for every phase of the selling process. Participants will learn: n How to increase your team’s productivity

Learn how to understand the customer’s prime concern through active listening. Communicate the importance of vehicle maintenance, sell found work, and maximize service profit. How to utilize the MPI to build trust, sell found work and set customer expect- ations. Learn to overcome common objections, tele- phone closing techniques, building CSI, handling difficult customers, and much more. n Get customers to agree on needed services n Build rapport and learn about the customer n Position service based on the customer’s benefit n Ensure trust and credibility in customer relation Participants will learn how to:

How to close the deal

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Tuesday, October 25, 2022 & Wednesday, October 26, 2022

DATE

TIME 10:00am - 4:00pm EACH DAY INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

MEMBER FEE $199.00 NON-MEMBER $350.00

A goldmine of surefire techniques to help you win more deals. This intensive intro to automotive selling is the starting point for all salespeople. The highly interactive two-day Sales Academy equips participants with the tools and techniques to achieve success in automotive sales. n Skills in appointment setting and prospecting n How to engage customers and qualify their needs n What to do during walk-a-rounds and test rides n How to create a memorable customer experience n Techniques for working around negative feedback n How to negotiate agreements and close deals Salespeople will learn:

Register online: www.gnyada.com/education or call 718.746.5900 today!

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C E N T E R F O R A U T O M O T I V E E D U C A T I O N & T R A I N I N G

W H I T E S T O N E , Q U E E N S / G N Y A D A . C O M / E D U C A T I O N