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SERVICE ADVISOR’S GUIDE TO SELLING SERVICE AND REPAIR The ultimate game plan on increasing hours per R.O. and gross retention.

NEW MASTERING NEGOTIATION IN SALES Equip yourself with innovative negotiation strategies to excel in today’s sales environment. DATES Thursday, February 23, 2023 TIME 10:00am - 4:00pm INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services Learn how to control all customer negotiations toward a win-win outcome while maintaining credibility and protecting gross. Today’s customers are more sophisticated and knowledgeable than ever; to reach successful outcomes with buyers, sales professionals must now be master negotiators. Understand how to utilize the entire sales process to enhance your negotiation outcome. This class will focus on and teach the tools to “hang in there” in the negotiation process, stay in control, hold gross, and obtain higher customer offers. MEMBER FEE $175.00 NON-MEMBER $300.00 n Build trust in the sales process and maintain that trust during negotiation n Use a logical approach to ease customer apprehensions n Remove barriers for effective communications n Plan for objections and prepare counter strategies n Maintain your relationship with the customer throughout the process Attendees will learn how to:

Wednesday, February 22, 2023

DATE

TIME 10:00am - 4:00pm INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

MEMBER FEE $175.00 NON-MEMBER $300.00

Learnhowtounderstand the customer’s prime concern throughactive listening. Communicate the importanceof vehiclemaintenance, sell foundwork, andmaximize service profit. Howtoutilize theMPI tobuild trust, sell foundwork and set customer expectations. Learn toovercome common objections, telephone closing techniques, buildingCSI, handling difficult customers, andmuchmore. n Strategies to get customers to agree on needed services n Methods to build rapport and learn about the customer n How to position service needs based on the customer’s benefit n How to ensure trust and credibility in customer relation Participants will learn:

How to close the deal

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Register online: www.gnyada.com/education or call 718.746.5900 today!

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