22-23_ed_cal_DIGITAL

SALES MANAGERS BOOT CAMP “I’ve been promoted to Sales Manager, now what?”

INFORMATION AND CYBER SECURITY GUIDELINES FOR AUTOMOTIVE DEALERSHIPS Information security is a journey, not a destination.

Wednesday, July 19, 2023

DATE

TIME 10:00am - 4:00pm INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

Tuesday, July 18, 2023

DATE

TIME 10:00am - 1:00pm INSTRUCTOR Judy Vann Karstadt, JV Solutions LLC

MEMBER FEE $175.00 NON-MEMBER $300.00

MEMBER FEE $120.00 NON-MEMBER $200.00

Learn how to effectively work with your team to create a high-performing sales department. Understand how to find top talent needed in today’s auto industry and an effective on-boarding process. Ensure you are effectively managing and training your staff by gaining an in-depth understanding of the dealership sales process and how to manage it. n NADA Desking practices & 1st pencil – best practices n How to set the stage for an effective negotiation process that results in overall higher total customer yield n How to run effective sales meetings and 1x1 sessions n How to hire and successfully retain A-level people NEW MASTERING NEGOTIATION IN SALES Equip yourself with innovative negotiation strategies to excel in today’s sales environment. Participants will learn: n How to increase your team’s productivity

Learn the best practices for building your dealership’s information security plan.

The FTC’s GLBA Safeguard Amendments impose a series of new requirements on dealers to protect and store date securely. Dealers must take steps now to ensure you are prepared for the upcoming compliance deadline. Have you appointed the right personnel for managing this requirement, are you encrypting data at rest and when active, is everyone using multifactor authentication? These are just a few things to consider among the many steps necessary going forward. During this seminar, participants will learn: n Common risk areas and key data security plan considerations n New amendments and what do you need to do to comply n How to identify and quantify your data risk areas n How to best adhere to finance regulations n What you can and can’t do with customer information n A formal program to ensure the security of customer information

Thursday, July 20, 2023

DATE

TIME 10:00am - 4:00pm INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

MEMBER FEE $175.00 NON-MEMBER $300.00

WHAT PEOPLE ARE SAYING: Every salesperson should complete this course!

Today’s customers are more sophisticated and knowledgeable than ever; to reach successful outcomes with buyers, sales professionals must now be master negotiators. Understand how to utilize the entire sales process to enhance your negotiation outcome. This class will focus on and teach the tools to “hang in there” in the negotiation process, stay in control, hold gross, and obtain higher customer offers.

Participants will learn:

n Build and maintain trust in the sales process

n Use a logical approach to ease customer apprehensions n Remove barriers for effective communications n Plan for objections and prepare counter strategies

SERGIO TEDDY NISSAN

n Maintain your relationship with the customer

29

C E N T E R F O R A U T O M O T I V E E D U C A T I O N & T R A I N I N G

W H I T E S T O N E , Q U E E N S / G N Y A D A . C O M / E D U C A T I O N