22-23_ed_cal_DIGITAL

December 2023

INFORMATION AND CYBER SECURITY GUIDELINES FOR AUTOMOTIVE DEALERSHIPS Information security is a journey, not a destination.

SUCCESSFUL COMMUNICATIONS Fine-tune your techniques to become a better communicator.

Tuesday, December 5, 2023

DATE

TIME 10:00am - 4:00pm INSTRUCTOR Mark Rodriguez, Auto Client Care, Inc.

Wednesday, December 6, 2023

DATE

TIME 10:00am - 1:00pm INSTRUCTOR Judy Vann Karstadt, JV Solutions LLC

MEMBER FEE $175.00 NON-MEMBER $300.00

MEMBER FEE $120.00 NON-MEMBER $200.00

Identify caller communication styles and select the best words and phrases to build rapport with your customers. Learn how to engage the customer, discover their needs, present solutions that benefit the customer, and gain commitment for next steps. n Identify types of opportunities and how they’re similar n Develop trust, confidence, and rapport in the engagement stage n Outline questioning techniques and sharpen listening skills for the discovery process n Position the solution in a positive way from the customer’s perspective n Reach the commitment level of the call and close the sale Attendees will learn to:

Learn the best practices for building your dealership’s information security plan.

The FTC’s GLBA Safeguard Amendments impose a series of new requirements on dealers to protect and store date securely. Dealers must take steps now to ensure you are prepared for the upcoming compliance deadline. Have you appointed the right personnel for managing this requirement, are you encrypting data at rest and when active, is everyone using multifactor authentication? These are just a few things to consider among the many steps necessary going forward. During this seminar, participants will learn: n Common risk areas and key data security plan considerations n New amendments and what do you need to do to comply n How to identify and quantify your data risk areas n How to best adhere to finance regulations

WHAT PEOPLE ARE SAYING:

Very thankful for this seminar. I learned to be more helpful rather than just get the sale or appointment.

ASAD BAY RIDGE HONDA

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C E N T E R F O R A U T O M O T I V E E D U C A T I O N & T R A I N I N G

W H I T E S T O N E , Q U E E N S / G N Y A D A . C O M / E D U C A T I O N