GNYADA November 2015 Newsletter
EMPLOYMENT CORNER GNYADA’s Employment Corner is a free recruiting and job placement service that lists qualified candidates for positions at dealerships. If you have a position to fill, call 718.640.2012 .
Auto Shows Positively Affect Vehicle Sales
19
POSITION
RESIDES IN
FILE #
A recent study titled “The Power of Auto Shows” has confirmed the fol- lowing key points about the impact of auto shows: They attract, educate and motivate shoppers to visit new car and truck dealerships. They generate action long after they conclude. They provide deep engagement with vehicle brands and are piv- otal to brand decisions for many buyers. They dovetail with digital mar- keting efforts to assist consumers in their purchasing decisions. n n n n 72% of attendees plan to visit a dealer or manufacturer website, following the show. 57% of attendees said they plan to purchase a car or truck within 12 months of the show. 51% of attendees who purchased new vehicles post-show said the event influenced their decision. More than one-third of attendees made brand-list choices as a result. n n n n Car-buyers’ behaviors, post-show
OFFICE
Biller
Brooklyn
180 181 182 183 184 185 186 187 188 189 190 191 192
Massapequa St. Albans Yonkers (2) Staten Island Kings Park Manhattan Long Beach Bronx
Biller/Bookkeeper
Bookkeeper
Controller
Receptionist
Cambria Heights
Corona
Glendale
Whitestone
SALES
Sales
Elmhurst Glendale Manhattan
193 194 195 196 197
New Rochelle
Rego Park
SERVICE
Service Advisor
Flushing (2)
198 190 200
Service Cashier/Receptionist
Jamaica
Massapequa
This independent study was com- missioned by Auto Shows of North America (ASNA), a group of 65 auto shows from around the
Contact Us: 18-10 Whitestone Expressway l Whitestone, NY, 11357 Dealer Hotline: 800.245.4640 l Headquarters: 718.746.5900 email: assistance@gnyada.com DMV-DIRECT: 718.747.0400 GNYADA Insurance Brokerage, LLC: 718.746.8100 New York International Automobile Show: 718.746.5300 Center for Automotive Education & Training: 718.640.2000
United States and Canada.
The information contained in this newsletter may not be relied upon for the avoidance of tax penalties. Readers are urged to discuss any issues raised in this newsletter with their legal and tax professionals. Printed on FSC certified material. All original material except where noted. © GNYADA 2015
Greater New York Automobile Dealers Association • www.gnyada.com
The Newsletter • November 2015
12
Made with FlippingBook - Online catalogs