EMPLOYMENT CORNER GNYADA’s Employment Corner is a free recruiting and job placement service that lists qualified candidates for positions at dealerships. If you have a position to fill, call 718.640.2012 .
Auto Shows Positively Affect Vehicle Sales
A recent study titled “The Power of Auto Shows” has confirmed the fol- lowing key points about the impact of auto shows: They attract, educate and motivate shoppers to visit new car and truck dealerships. They generate action long after they conclude. They provide deep engagement with vehicle brands and are piv- otal to brand decisions for many buyers. They dovetail with digital mar- keting efforts to assist consumers in their purchasing decisions. n n n n 72% of attendees plan to visit a dealer or manufacturer website, following the show. 57% of attendees said they plan to purchase a car or truck within 12 months of the show. 51% of attendees who purchased new vehicles post-show said the event influenced their decision. More than one-third of attendees made brand-list choices as a result. n n n n Car-buyers’ behaviors, post-show