Workshops & Seminars for Automobile Dealerships

THE DIFFERENT BUYER PERSONAS AND HOW TO SELL TO THEM Sales training has taught you many skills, however, it didn’t prepare you for the different personalities you will face

ADVANCED NEGOTIATION SKILLS Equip yourself with innovative negotiation strategies to excel in sales

Thursday, February 24, 2022

DATES

TIME 10:00am - 4:00pm INSTRUCTOR Ken Carlson, F & I Resources

Thursday, February 17, 2022

DATE

TIME 10:00am - 1:00pm INSTRUCTOR Kiki Orski, Peak Performance

MEMBER FEE $175.00 NON - MEMBER $300.00

MEMBER FEE $120.00 NON - MEMBER $200.00

Learn how to steer all customer negotiations toward a win-win outcome.

To maximize your sales success, learn to adapt your tactics to different personality types. Learn to understand the different personas customers have so you can adjust your approach, make quicker con- nections, and effectively sell to all personality types. This session includes an online “Sales Style Assessment” as re- quired pre-work. During this session, participants will learn to:: n Identify individual selling styles and how they impact sales n Quickly recognize the “buying style” of their customer n Flex their own approach to dramatically increase the connections made with potential buyers n Adjust their selling techniques to compliment the buying style of their prospective client

Today’s customers are more sophisticated and knowl- edgeable than ever; to reach successful outcomes with buyers, sales professionals must now be master negotia- tors. This class focuses on the developing and strengthen- ing of sales negotiation skills, while keeping in mind the need to maintain lasting, bene fi cial customer relation- ships.

Attendees will learn how to: n Build trust when negotiating

n Use math to ease customer apprehensions n Remove barriers for effective communications n Plan for objections and prepare counter strategies n Establish an honorable reputation

WHAT PEOPLE ARE SAYING: ACHIEVING F & I EXCELLENCE Learned a lot! Excellent presentation, very clear information. Great instructor.

ACHIEVING F & I EXCELLENCE Maximize every pro fi t opportunity in the F & I of fi ce

Wednesday, February 23, 2022

DATE

TIME 10:00am - 4:00pm INSTRUCTOR Ken Carlson, F & I Resources

MEMBER FEE $175.00 NON - MEMBER $300.00

Dramatically increase your F & I sales, pro fi ts, and cus- tomer satisfaction.

This class is designed to provide F & I Managers with the selling skills necessary to maximize every pro fi t opportu- nity in the F & I of fi ce, as well as enhance the customer’s & I experience. Learn to quickly discover customer needs, demonstrate products, and overcome objections. During this session, participants will learn how to: n Maximize your F & I revenues n Overcome objections and close sales n Add value to your customer’s purchase experience n How to take the pressure out of the F & I selling process

– Arame Toyota of Manhattan

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C E N T E R F O R A U T O M O T I V E E D U C A T I O N & T R A I N I N G / W H I T E S T O N E , Q U E E N S / G N Y A D A . C O M / E D U C A T I O N