Workshops & Seminars for Automobile Dealerships

MEET & GREET: THE QUICK START TO A SALE Identify your customer’s needs

MASTER THE WALK - A - ROUND & TEST RIDE Properly and professionally present a vehicle to your client

Tuesday, August 23, 2022

DATE

TIME 10:00am - 1:00pm INSTRUCTOR Ken Carlson, F & I Resources

Tuesday, August 23, 2022

DATES

TIME 1:30 pm to 4:30 pm INSTRUCTOR Ken Carlson, F & I Resources

MEMBER FEE $120.00 NON - MEMBER $200.00

MEMBER FEE $120.00 NON - MEMBER $200.00

There are small details that are very important when meeting a prospective car buyer. Remember the saying the “ fi rst impressions are the most important”, that goes for practically everything when it comes to meeting people and especially when you sell cars for a living. Participants will learn how to: n Make a great fi rst impression for a proper meet and greet n Better understand the customer’s needs and deliver to their expectations n Professionally discuss budget concerns n Build customer trust and loyalty with every sale

Techniques that will help you close more deals.

The walk-a-round and test drive are the ideal times to sell a vehicle’s features and bene fi ts to the customer. Learn exciting methods that build product value during this part of the sales process, through demo ride conversa- tions, speaking to the buyer’s motives, and more. Attendees will learn how to: n Plan for the most common customer objections to the drive n Target features that are most valuable to a given customer n Create a natural fl ow of communicating personalized features and bene fi ts n Control the sale throughout this part of the selling process

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C E N T E R F O R A U T O M O T I V E E D U C A T I O N & T R A I N I N G / W H I T E S T O N E , Q U E E N S / G N Y A D A . C O M / E D U C A T I O N