NYIAS Preshow Newsletter

2019 NEW YORK INTERNATIONAL AUTOMOBILE SHOW SHOW REPORT

APR I L 2019 JACOB JAVITS CENTER, NEW YORK CITY

MAJOR DEBUTS TAKE CENTER STAGE CROSSOVERS AND SUVS DOMINATE; JUST DON’T COUNT OUT SEDANS F eaturing a strong line-up of over 50 world and North American debuts during Press Preview Week, the New York Auto Show is the backdrop for new models in just about every segment, including the industry’s powerful crossover category. Media will be among the first to see crossovers and SUVs, in addition

MEDIA DAYS: APRIL 17 & 18 PUBLIC DAYS: APRIL 19–28

to a range of new sedans, sports cars, trucks, electric vehicles and hyper cars. ( continued on p.3)

Hyundai Venue

Lincoln Corsair

50+ WO R L D & N O R T H A ME R I C A N D E B U T S E X P E C T E D D U R I N G 2 0 1 9 P R E S S P R E V I E W

AUTOMOBI LE DEBUTS

Lincoln’s all-new Corsair, Toyota’s Highlander and the Cadillac CT-5 ( pictured here ) make their world debuts at NYIAS

Mercedes-Benz GLC Coupe

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HELPING CONSUMERS NAVIGATE BUYING PROCESS

Gorgeous cars, fascinating technology and astonishing entertainment are just the beginning. Add to that new car companies, new programs, increased investment in displays and interactive activations plus nearly 1,000 new cars and trucks, the 2019 New York International Automobile Show (NYIAS) is shaping up to be one of the most exciting automotive events ever.

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“It’s not just a car show, it’s an experiential event that has something for everyone,” said Auto Show chairman, John LaSorsa. Not since the beginning of the last century has the automobile industry experienced such rapid change, and as it launches new vehicles and lays out its technological advances for the world to see, NYIAS is providing a platform for the automakers to tell their stories to the world and educate consumers about the latest developments. The Show has proven time and again that when consumers put down their hard-earned money for a new car or truck, they want to be sure they are making the right choice. And they love doing it here: under one roof, at their own pace, without pressure to buy. “Once press and industry days have concluded, we’re expecting over one million consumers to come through the doors,” said show president, Mark Schienberg. “And most of them will be here to research and compare models before visiting dealerships. According to data from Foresight Research, they come to our Show see the latest vehicles, learn about new technology and make real decisions before making their next purchase,” Schienberg added.

I T ’S NOT JUST A CAR SHOW, I T ’S AN EXPER IENT I AL EVENT THAT HAS SOMETHING FOR EVERYONE .

JOHN LaSORSA NEW YORK AUTO SHOW CHAIRMAN

N E W Y O R K A U T O S H OW FA C T S

A T T E N D E E S :

N Y D M A : 1.1M vehicles representing, 20M+ consumers

68% will purchase/lease in next 12 months

56% of vehicle purchasers influenced by auto show visit

40% of attendees added brands

26% who did not intend to purchase changed mind after show visit

[Data source: IHS MARKIT, Foresight Research]

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NEW FOR NEW YORK: IMPORTANT VEHICLE DEBUTS REFLECT VIBRANT INDUSTRY ‘BIG APPLE’ DUBUTANTES This spring, visitors to the New York Auto Show can expect another incredible line-up of world debuts from numerous automakers including Toyota, Mercedes-Benz, Nissan, Acura, Genesis, Porsche, Subaru, Kia and many others. These product reveals, and the attention they receive from the media, get consumers excited about visiting the Show and checking out all the latest cars, trucks and crossovers for themselves. Here are some of the exciting world and North American debuts visitors will see this year.

Hyundai Sonata

Koenigsegg JESKO

Mercedes-Benz GLC Coupe

Hyundai Venue

Bugatti Chiron Sport ‘110 ans’

OTHER DEBUTS TO WATCH Acura TLX PMC Genesis Concept Hyundai Sonata Nissan GT-R NISMO Nissan Versa Nissan Z 50th Anniversary Subaru Outback

PLUS NEARLY 50 MORE!

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WHEN TRENDS COLLIDE: ELECTRIC MEETS UTILITY

It’s a landmark time to be shopping for a new vehicle—maybe the most exciting time ever in the more than 100-year history of the automobile. Why? Because the automotive market is changing, quickly and massively!

Utility vehicles of all shapes and sizes have already taken over the market, now accounting for more than half of all the new vehicles sold in the US. And their popularity just keeps on growing, with already strong sales increasing almost 12% in 2018 in a relatively stable market. At the same time, electric vehicles are beginning to make serious inroads into the established order. While they still account for fewer than 1.4% of all new vehicles sold, their annual sales more than doubled in 2018

and they continue to climb as more new models arrive on the scene from manufacturers all around the world. An Edison Foundation report based on five independent forecasts projects that EVs will account for 30% of all new vehicle sales by 2030, if not before. Given those two clear trends, it was inevitable that they would intersect, and they do just that at the 2019 New York International Auto Show.

MERCEDES-BENZ EQC

Making its North American auto show debut is the Mercedes-Benz EQC, the first fully-electric vehicle from the company that pioneered the automobile. And yes, it is a utility vehicle. The EQC is similar in size to the existing gasoline-powered GLC crossover but it rides on a brand-new platform and features a look of its own. It is said to be the first in a full lineup of all-electric vehicles to be launched under the EQ brand. This new electric platform houses a modular, 384-cell, 80 kWh lithium-ion battery pack beneath the floor and between the axles. With the ability to fast-charge from 10 to 80 percent in 40 minutes, it is said to offer a driving range in excess of 200 miles.

Mercedes-Benz EQC

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RI V IAN SUV

Rivian is a new, Michigan-based American automaker expected to begin production in 2020

AUDI E-TRON Already on the scene is the Audi e-tron ( see right ); a luxurious, mid-size SUV that just happens to be designed from the ground up as an electric vehicle. The e-tron features an electric motor on each axle, with the rear slightly more powerful than the front, making a combined total of 402 horsepower and 490 lb-ft of torque. Between the two, it is powered by a 95 kWh battery pack, with an estimated driving range of more than 200 miles between recharges. JAGUAR AND NEWCOMER RIVIAN Also on the market is the Jaguar I-Pace, providing svelte confirmation of the concept that EVs can be beautiful. Looking a little further into the future, check out the all-electric Rivian SUV at the Show, displayed along with the Rivian ( see above ) pickup truck prototype. Rivian is a new, Michigan-based American automaker expected to begin production in 2020, starting with the pickup, then the SUV.

Whether your interest is electric, utility, or both, you’ll find something to satisfy it at the 2019 New York International Auto Show.

Audi e-tron

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TECHNOLOGY TREASURES TO EXPLORE AT THE AUTO SHOW THERE IS MORE TO NEW AUTO TECH THAN ELECTRIC AND AUTONOMOUS While most of today’s automotive headlines seem focused on the future of electric and autonomous vehicles, there’s plenty of tech that’s new and exciting in more conventional areas as well—from headlamps to tailgates and everywhere in between. And the New York International Auto Show is the place to find them. Here are some of the new features on your next new car:

HYUNDAI SANTA FE A key feature for city dwellers, the Hyundai Santa Fe’s Safe Exit Assist system locks the rear doors when it is stopped, if it detects an oncoming vehicle or a bicycle approaching in the adjacent lane. The locks release once the vehicle passes. Jaguar’s i-Pace offers a similar system that sounds a warning rather than locking the doors. FORD F-SERIES Blind Spot Information Systems, including some with cross-traffic alert warn of vehicles approaching from either side, are now available on multiple models. Ford has upped the ante on that technology by making it functional on certain F-Series pickups, even when towing trailers up to 8.5 feet wide and 33 feet long.

Ford F-Series

DRI VER FOCUS DMS

SUBARU FORESTER Distracted driving has been identified as a major cause of vehicle crashes, so some luxury brands now offer driver-monitoring devices to provide a warning if the driver’s attention wanders. So, too, does the more mainstream Subaru Forester with its DriverFocus Distraction Mitigation System (DMS). It uses a combination of conventional and near-infrared interior cameras to monitor the driver’s face and identify signs of drowsiness or distraction, based on eye movement.

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HYUNDAI DIGITAL KEY Hyundai’s next generation 2020 Sonata, which makes its debut at the 2019 New York Auto Show, has a ‘Digital Key’, which allows users to unlock and start their Hyundai vehicle via their smartphones. Replacing a traditional physical key, this new Digital Key can be downloaded via an app and used by up to four authorized people.

MERCEDES-BENZ MBUX SYSTEM Mercedes-Benz’s new MBUX infotainment system brings cutting-edge communications tech and AI learning capabilities to a new level for vehicles. It includes haptic touchpad controls, wide-screen augmented reality video graphics and plain-language voice controls initiated by simply saying, “ Hey, Mercedes !”

RAM 1500 One of the latest areas of technical one-upmanship has become the humble pickup-truck box and tailgate. Ram 1500 pickups now offer lockable storage boxes within the rear fenders plus a tailgate that swings not just down, as one piece, but sideways, with a 60/40 split.

GMC SIERRA The GMC Sierra’s available MultiPro tailgate goes even farther. Literally a tailgate within a tailgate, it offers up to six separate configurations, including a fold-down step and a torso-height work surface, as well a load- stop for extended-length loads and Bluetooth speakers available within the tailgate. If that’s not over-the-top enough, you can always opt for a genuine carbon-fiber pickup box. Headlamp to tailgate, there are pioneering technologies everywhere you look at the Auto Show.

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INNOVATIVE NEW DISPLAYS, EXCITING ENGAGEMENTS AND THRILLING RIDES FOR VISITORS Investment in displays and interactive experiences continue to increase as OEMs enhance the experience for attendees researching their next new car or truck. This year, Subaru will create a themed environment in their level 3 exhibit to celebrate their partnership with the National Parks Service. Ford— one of the first OEM’s to offer interactive displays—will continue to have a cutting-edge display in 2019 and Cadillac will feature their new exhibit kit in New York.

THRI LL RIDES

New York’s favorite outdoor test track is back. Camp Jeep gives riders the opportunity to experience the rugged capabilities of many Jeep vehicles, including the all-new Gladiator. The track includes an 18-foot-tall “Jeep Mountain” that’s sure to get hearts pounding. The Toyota Thrill Ride will feature 2019 RAV4 gas and Hybrid models navigating an outdoor test track that tests 0-25 acceleration, ABS braking, and an ice crossing. The ride also features a rock crawl, side tilt and slalom.

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NEW EXHIBITORS: ELECTRIC STARTUPS RIVIAN AND MULLEN DEBUT IN NEW YORK

Two high-end electric startups are joining the New York Auto Show for the first time this year, promising to bring a new level of excitement and high-tech battery performance to the Show. Rivian will be showing the R1T 5-passenger pickup and the R1S 7-passenger SUV. The vehicles feature up to 400+ miles in electric range and lightning fast 0-60 times at 3 seconds. Both will be built at Rivian’s manufacturing facility in Normal, IL. Mullen will debut the Qiantu K50 electric sports car at the Show. The K50’s front and rear dual motors, all-wheel drive, multiple driving modes and double wishbone independent suspension ensure tires achieve 100% grip performance, while the vehicle’s all-aluminum body frame weighs significantly less than traditional steel vehicles.

Mullen Qiantu K50

Rivian R1T

INNOVAT I VE DI SPLAYS

SUBARU Subaru creates a themed environment in its Level 3 exhibit celebrating the introduction of a new model and a partnership with the National Parks Service. Subaru’s full line of vehicles will be shown on its Level 1 display.

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I N D U S T R Y E V E N T S

WORLD’S LEADING NEW CAR AWARDS KICK-OFF PRESS PREVIEW

2019 marks the 14th year of World Car’s partnership with the New York Show, and the sixth consecutive year that the World Car Awards has retained its ranking as the No.1 automotive awards program in the world in terms of media reach. The 2019 World Car Awards winners’ press conference hosted by the

New York International Auto Show and Autoneum will take place on Wednesday, April 17. The jurors will narrow down the “Top Three” finalists and name winners in all six categories including the overall World Car of the Year.

THE TOP THREE IN EACH CATEGORY ARE:

N Y I A S S H O W N E W S

2019 WORLD LUXURY CAR: Audi A7 Audi Q8 BMW 8 Series

2019 WORLD URBAN CAR: Hyundai AH2/Santro Kia Soul Suzuki Jimny

2019 WORLD CAR OF THE YEAR: Audi e-tron

Jaguar I-PACE Volvo S60/V60

2019 WORLD CAR DESIGN OF THE YEAR:

2019 WORLD GREEN CAR: Audi e-tron

2019 WORLD PERFORMANCE CAR: Aston Martin Vantage McLaren 720S Mercedes-Benz AMG 4-door Coupe

Jaguar I-PACE Suzuki Jimny Volvo XC40

Hyundai Nexo Jaguar I-PACE

Jaguar I-PACE

Volvo S60

Audi e-tron

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I N D U S T R Y E V E N T S

AUTO FORUM FEATURES MOST OEM CEOs IN EVENT HISTORY The 2019 Automotive Forum, co-hosted by NYIAS, JD Power and NADA, will feature more manufacturer CEOs than ever before in its 12-year history. Scott Keogh of Volkswagen; Toyota’s Bob Carter; Anders Gustafsson, President and CEO of Volvo; Fred Diaz, President and CEO, Mitsubishi; and Genesis’ Erwin Raphael headline the program. The Automotive Forum is a full-day event on Tuesday, April 16, held at the Grand Hyatt in Manhattan. Attendees have the opportunity to hear auto industry leaders discuss everything from how dealers can prepare for the arrival of automated vehicles to trends that will influence the automotive marketplace.

N Y I A S S H O W N E W S

NEW PROGRAM: WARDS 10 BEST INTERIORS DEBUT IN NEW YORK Ward’s Auto Managing Editor, Tom Murphy, and Senior Editor Christie Schweinsberg will present Wards 10 Best Interiors awards at the first-ever live presentation ceremony in the program’s history. The event will kick-off the second press day on Thursday, April 18 and provides the Show with another important industry event. Ever since 2011, WardsAuto has judged dozens of newly designed or refreshed vehicles to award those which amaze and delight with exquisite design, seamless integration of new technology, and intuitive user experience.

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I N D U S T R Y E V E N T S

BEYOND THE BASICS: TRAFFIC SAFETY IN THE DIGITAL AGE 30 YEARS OF SAFETY AT THE NEW YORK AUTO SHOW This year marks the 30th anniversary of GNYADA starting the World Traffic Safety Symposium in 1990. It’s the only program dedicated to traffic safety at a major auto show in the world, and has covered every important topic on vehicle and road safety over the past three decades. This year’s Symposium will take place during Press Preview, fostering a dialogue among leading safety stakeholders to examine best practices and a way toward safer roadways.

N Y I A S S H O W N E W S

NEW PROGRAM: HYPERCAR CEO SUMMIT The New York Auto Show will host the first-ever “Hypercar CEO Summit” in the exotics display featuring the heads of Koenigsegg, Rimac and BAC. Christian von Koenigsegg, Mate Rimac and Neill Briggs will discuss the hype around hypercars and their place in an autonomous future.

The press event will take place on Thursday, April 18 at 11:10 a.m.

INFLUENCER EVENT EXPANDS WITH 122+M SOCIAL MEDIA IMPRESSIONS EXPECTED In partnership with Scotty Reiss and A Girl’s Guide to Cars, the annual event, Girls’ Night Out (GNO) will take place on Thursday, April 18th. Toyota, among others, continue to take title sponsorship. Women influencers in New York City will be spreading the word about this event. Social Media impressions for GNO topped 122 million in 2018 and were trending nationally the night of the event. This audience continues to grow, and the Show aims to increase engagement and impressions in 2019 Last year, NYIAS generated a total of 1.8 billion social media impressions.

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I N D U S T R Y E V E N T S

NEW PROGRAM: NYIAS HOSTS MOBILITY TECH TALKS SERIES NYIAS has joined forces with former Wall Street analyst, GM VP and Opel chairman, Steve Girsky, to produce a series of future mobility conversations called Tech Talks @the New York Auto Show, presented by NYU Tandon School of Engineering and VectoIQ. Tech Talks will take place during the second press day and will condense a series of complex issues into two individual ‘byte’-sized 20-minute talks moderated by Girsky and professors from NYU. The NYU Tandon School of Engineering is considered a leader in the study of smart cities and the developing technologies that will make them smarter. Academic and industry presenters will focus on autonomous, smart cities, data, congestion, parking, connectivity, infrastructure, and subscription services.

MEDIAPOST CONFERENCE BRINGS AUTO MARKETERS TO NYIAS MediaPost’s Marketing Automotive at New York International Auto Show has earned a reputation for delivering the most senior marketers at top OEMs during its conference on Press Preview Days. This year’s agenda includes CMOs from Toyota, Mazda and Mitsubishi discussing the automakers’ marketing and advertising strategies. Attendees will gain valuable insights from leading automotive marketers about how they are positioning their products and targeting new car owners in a market ripe with massive change. This marks the fourth year MediaPost has hosted its biggest automotive conference of the year in conjunction with the New York Auto Show. Toyota’s Group Vice President of Marketing Edward Laukes has been named MediaPost’s Automotive Marketer of the Year for 2019. Laukes will receive the accolade during MediaPost’s Marketing: Automotive conference on April 17.

N Y I A S S H O W N E W S

NYIAS CELEBRATES 20-YEAR COLLABORATION WITH BRONX- BASED EDUCATION CHARITY Porsche will once again be the automotive sponsor of the ESHS Settlement Gala to be held on Thursday, April 18th in its new location at the River Pavilion of the Javits Center. The 20th anniversary of the New York International Auto Show Gala Preview to benefit East Side House Settlement also marks some major changes and enhancements to the program. New York Auto Show vice chairman and dealer principal of Manhattan Motor Cars, Brian Miller, will be honored with a Champion for Excellence award. Last year, this popular event raised over $1m to provide educational services to low income communities.

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AUTO SHOW LAUNCHES “TUNED-IN” INSTAGRAM TV VIDEO SERIES

Continuing to build awareness of the Show to diverse communities and groups of individuals through social media channels, the New York Auto Show is pleased to announce a new series of special programs for the show’s social followers called “Tuned-In”. The Instagram TV video series will feature live and from-the-floor press day interviews with automotive executives and not-seen-by-the-public new vehicle unveilings.

CELEBRATING THE AUTO INDUSTRY’S RICH HISTORY: LA DOLCE VITA

N Y I A S S H O W N E W S

Celebrating the sweet life of the automobile enthusiast, this year’s Show will include a rare exhibit of spectacular Italian cars from the last half century. Once again, the vehicles are provided by the Saratoga Automobile Museum and will include a 1969 Iso Grifo, 1974 Ferrari Dino 246, 1961 Maserati 3500 GT, 1966 Lamborghini 400 GT, 1953 Fiat 8v Berlinetta and a 1972 Italia Intermeccanica.

WABC ONE-HOUR SPECIAL CONFIRMED FOR 2019 New York’s #1 local station will once again produce a one-hour live television special “NY Auto Show: In the Fast Lane” featuring all the must-see vehicles and special attractions at the Show. WABC’s Lee Goldberg, Amy Freeze and Ryan Field bring the Show floor to life for viewers watching at home during its primetime slot on Opening Day, Saturday, April 20. This program remains one of the biggest drivers in local consumer interest and gives NYIAS a platform to share all the excitement generated by the Show.

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OPENING DAY CELEBRATES 50 YEARS of Zs In April 1969, Datsun introduced the first-ever Z car in America at the New York Auto Show. Fifty years later, NYIAS is celebrating the Z with a parade of historic and current vehicles from the automaker’s own collection plus owner vehicles during the Show’s Opening Day festivities. The event takes place in front of the Javits Center on 11th Avenue and will be officiated by New York State Governor Andrew Cuomo. In addition to the parade, Nissan race drivers will perform stunts and drifting demonstrations for the gathered crowds and media. The New York Auto Show is also pleased to announce that Toyota will once again donate a brand new RAV4 to a military veteran during the ceremony.

N Y I A S S H O W N E W S

STRIKING 2019 POSTER ART DEBUTS ONLINE This year’s poster design captures so many aspects of the Show by revealing detailed close up automobile images along with sprawling action. “Like the Show that it embodies, it is part adventure and part awe, all in one,” said NYIAS Chairman John LaSorsa.

CARS, COMPUTERS & CAREERS AUTO INDUSTRY VOCATIONAL TRAINING GOES HIGH-TECH The National Automotive Technology Competition brings the entire industry – dealers, OEMs, suppliers, educators and engineers – together to support and promote careers and lifelong learning in the auto industry. This year, 30 teams from across the U.S will complete for the title of America’s Top Technician. As the industry moves towards increasingly complex advanced telematics, high-quality training is increasingly important.

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The New York International Auto Show is sponsored by the Greater New York Automobile Dealers Association

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