NYIAS Preshow Newsletter

I N D U S T R Y E V E N T S

NEW PROGRAM: NYIAS HOSTS MOBILITY TECH TALKS SERIES NYIAS has joined forces with former Wall Street analyst, GM VP and Opel chairman, Steve Girsky, to produce a series of future mobility conversations called Tech Talks @the New York Auto Show, presented by NYU Tandon School of Engineering and VectoIQ. Tech Talks will take place during the second press day and will condense a series of complex issues into two individual ‘byte’-sized 20-minute talks moderated by Girsky and professors from NYU. The NYU Tandon School of Engineering is considered a leader in the study of smart cities and the developing technologies that will make them smarter. Academic and industry presenters will focus on autonomous, smart cities, data, congestion, parking, connectivity, infrastructure, and subscription services.

MEDIAPOST CONFERENCE BRINGS AUTO MARKETERS TO NYIAS MediaPost’s Marketing Automotive at New York International Auto Show has earned a reputation for delivering the most senior marketers at top OEMs during its conference on Press Preview Days. This year’s agenda includes CMOs from Toyota, Mazda and Mitsubishi discussing the automakers’ marketing and advertising strategies. Attendees will gain valuable insights from leading automotive marketers about how they are positioning their products and targeting new car owners in a market ripe with massive change. This marks the fourth year MediaPost has hosted its biggest automotive conference of the year in conjunction with the New York Auto Show. Toyota’s Group Vice President of Marketing Edward Laukes has been named MediaPost’s Automotive Marketer of the Year for 2019. Laukes will receive the accolade during MediaPost’s Marketing: Automotive conference on April 17.

N Y I A S S H O W N E W S

NYIAS CELEBRATES 20-YEAR COLLABORATION WITH BRONX- BASED EDUCATION CHARITY Porsche will once again be the automotive sponsor of the ESHS Settlement Gala to be held on Thursday, April 18th in its new location at the River Pavilion of the Javits Center. The 20th anniversary of the New York International Auto Show Gala Preview to benefit East Side House Settlement also marks some major changes and enhancements to the program. New York Auto Show vice chairman and dealer principal of Manhattan Motor Cars, Brian Miller, will be honored with a Champion for Excellence award. Last year, this popular event raised over $1m to provide educational services to low income communities.

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