GNYADA October 2013 Newsletter

New NYS Emissions Program – NYVIP2 BE READY FOR DECEMBER 1

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Now that dealers who want to remain inspection stations have ordered their new emissions inspection equipment, what’s next? If you placed an order for the new equipment, shipping has already begun; you can track the sta- tus of your order on the Systech website at: www.NYVIP.org .

When you receive your new equip- ment, detailed instructions for setting up and testing the equipment are included. Dealers are advised to immediately open the box and test the new equipment to ensure it is working.

problems while testing your new equipment, immediately contact the Systech help desk at 866-623-8378. GNYADA held a webinar to help dealers get up to speed. That webinar and a PowerPoint can be found at: http://www.gnyada.com/dealers/ nyvip2.

DMV has begun the transition to the new system. If you discover any

Email Advertising Compliance Basics

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General rules Here are the general requirements under the CAN-SPAM Act: Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” email address must be accurate. Don’t use deceptive subject lines. It must accurately reflect the message’s content. Disclose clearly that the message is an advertisement. Tell recipients where you’re located – include a physical postal address. Tell recipients how to opt out of receiving future emaisl from you. Honor opt-out requests promptly.

Monitor what others are doing on your behalf. If you hire anoth- er company to handle your email marketing, you are still responsible for compliance. Penalties Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non- compliance can be costly. Make sure that your email marketing and advertising agency is familiar with these rules. It would also be prudent to ask them to indemnify you – in writing – in the event there are any violations.

If you use email to advertise your business, then you need to know what the CAN-SPAM Act requires. Recipients of your email have the right to tell you to stop emailing to them. Federal Law also provides tough penalties for violations. The CAN-SPAM Act doesn’t apply only to bulk email. It covers all com- mercial messages – meaning any email, the primary purpose of which is an advertisement or promotion of a commercial product or service. It includes email that promotes your website, business to business emails, and emails to established customers.

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11 In-House Title/Registration Service Available

GNYADA is working with Dealertrack Technologies to provide dealers with the ability to complete on-line title and registrations in the dealership. This service is available to GNYADA member dealers. Those who have used the service report the benefits of in-house title and registration include:

Information is uploaded from your computer system to Dealertrack . Registration fees are calculated to the exact amount. Dealers are instantly informed of errors in the documentation (e.g. scofflaw, insurance lapse). Customers are extremely satisfied when they drive off with plates Billers continue using same sys-

tems to process DMV paperwork. License plates and in-transits are automatically restocked without additional fees to the dealer. If you are interested in learning more about this money-saving, customer friendly program, please contact Jean Marie in DMV-DIRECT at 718.747.0400. n

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Greater New York Automobile Dealers Association • www.gnyada.com

The Newsletter • October 2013 5