22-23_ed_cal_DIGITAL

SALES MANAGERS BOOT CAMP “I’ve been promoted to Sales Manager, now what?”

NEW VALUE SELLING Learn how to sell based on Value and not price.

Thursday, April 13, 2023

Wednesday, April 12, 2023

DATE

DATE

TIME 10:00am - 4:00pm INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

TIME 10:00am - 1:00pm INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

MEMBER FEE $175.00 NON-MEMBER $300.00

MEMBER FEE $120.00 NON-MEMBER $200.00

Learn how to effectively work with your team to create a high-performing sales department. Understand how to find top talent needed in today’s auto industry and an effective on-boarding process. Ensure you are effectively managing and training your staff by gaining an in-depth understanding of the dealership sales process and how to manage it.

Techniques to better understand your customer through Active Listening. Learn to understand why we have customer resistance and how to eliminate that resistance in a customer friendly manner. Learn how to utilize value selling through a dynamic ‘Presentation and Demonstration’ ride based on the customer’s needs. n Understanding customer resistance n How to eliminate and overcome resistance n A consultative approach to sales not transactional n How to build value through the sales process MEET & GREET & QUALIFYING FOR PROPER SELECTION Setting the stage for a dynamic first impression. Participants will learn:

Participants will learn:

n How to increase your team’s productivity

n NADA Desking practices & 1st pencil – best practices n How to set the stage for an effective negotiation process that results in overall higher total customer yield n How to run effective sales meetings and 1x1 sessions n How to hire and successfully retain A-level people

Wednesday, April 12, 2023

DATE

TIME 1:30pm - 4:30pm INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

MEMBER FEE $120.00 NON-MEMBER $200.00

This class will focus on building trust during the meet and greet and Qualifying stage of the sales process. Creating a dialogue to obtain the proper information to select the right vehicle. Establishing trust, rapport, confidence, and value is key.

Participants will learn:

How to build trust

n

n How to identify the customer’s buying motives, hot buttons, and triggering events n Questions to obtain information for selection n How to utilize the qualifying information to build value throughout the sale

Register online: www.gnyada.com/education or call 718.746.5900 today!

n Obtaining customer’s point of view

23

C E N T E R F O R A U T O M O T I V E E D U C A T I O N & T R A I N I N G

W H I T E S T O N E , Q U E E N S / G N Y A D A . C O M / E D U C A T I O N