GNYADA March 2015 Newsletter

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For Dealer Principals / General Managers / Sales Managers The Newsletter A Publication of Greater New York Automobile Dealers Association

MARCH 2015 Volume 25, Issue 2

Automakers Choose New York to Debut 60+ New Vehicles 1


Texting Customers Can Be Risky for Dealers page 3 Court Upholds Revocation of Inspection Licenses page 4 License Plate Laws page 6 GNYADA #1 Metro Dealer Assn in DEAC Contributions page 9 Morale and Training page 10 The Newsletter is published by GNYADA, a not-for-profit organization representing franchised automobile dealers in the New York metro area. 18-10 Whitestone Expressway Whitestone, New York 11357

Nissan’s all-new Maxima is one of 60+ debuts expected in NYC

New Poster Art Debuts: Excite Your Customers about the Show With a major advertising blitz planned, you will soon see the Show poster on bill- boards, subway trains, the LIRR, Metro North, online, and in print. This year’s eye- catching Show poster artwork stands as a reminder that the automobile is an integral part of New York. The art captures the excitement of the Auto Show with iconic buildings of New York City shown as the vehicle’s reflection. The 2015 New York International Automobile Show posters will be mailed to dealerships shortly. They will help connect your dealership to the Show for your cus- tomers. Please display the posters promi- nently in your showrooms and service areas. (continued on page 2)

With just weeks to go before New York’s largest ticketed consumer event opens its doors to the public, the 115 th New York International Automobile Show is set up for an impressive lineup of press confer- ences, vehicle debuts, parties, and events to celebrate and promote the industry’s latest new cars and trucks. Each year, the Show adds to the excitement of new car unveil- ings with a wide range of industry events that attract automobile executives and members of the media from every corner of the globe. This year, events such as the Show’s NADA/J.D. Power/NYIAS Automotive Forum, World Car of the Year Awards, and Nielsen Advertising Awards programs will share the stage with some 60 new vehicles that automakers will be revealing during two full days of press conferences.

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The Newsletter • March 2015 1

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