Workshops & Seminars for Automobile Dealerships

May 2022

MAXIMIZING RETENTION IN SALES AND SERVICE Taking ownership of your customer’s experience

WHY SHOULD I WORK FOR YOU? What makes your dealership a great place to work?

Thursday, May 12, 2022

DATE

Wednesday, May 11, 2022

TIME 10:00am - 1:00pm INSTRUCTOR BIll McAndrews,

DATE

TIME 10:00am - 1:00pm INSTRUCTOR Mark Rodriguez, Auto Client Care, Inc.

William D. McAndrews & Associates

MEMBER FEE $120.00 NON - MEMBER $200.00

MEMBER FEE $120.00 NON - MEMBER $200.00

Designed for Dealer Principals, GM’s, Fixed Operations Managers, ASM’s, GSM’s, and BDC Managers.

Hiring and retaining the best talent is tough.

Having trouble hiring for that desired skill set? Can’t seem to draw in the type of talent you seek? Learn ways to position your dealership as a desired destination for top talent. In the course, attendees will learn: n Ways to optimize your employer value proposition n To create a culture where the best employees want to work n Steps for writing effective career pages and job descriptions n To empower employees to act as corporate ambassadors n Techniques to actively build and leverage your brand in the recruitment marketplace GNYADA SALES ACADEMY Winning strategies for every phase of the selling process

At a time when dealership pro fi t margins are sinking and expenses are soaring, maximizing customer retentions in sales and service is no longer a SHOULD – it is a MUST! Your teams require a communication process that will re- tain customers from delivery of their vehicle, through the entire vehicle maintenance lifetime and then back into your showroom. Attendees will learn techniques for: n Booking strategic service appointments that serve both the customer and the advisor n Preparing for upcoming service appointments utilizing digital tools (i.e., Carfax, VAuto, AAX, etc.) n Developing a Sales to Service / Service to Sales handoff n Asking for and getting upsell business on the phone and more SPRING LABOR LAW PANEL DISCUSSION May 2022 Staying informed about changing labor laws is a challenging task for all employers. This panel discussion will address dealer ques- tions and help dealers understand and re- spond to the complexities of current labor laws.

Wednesday, May 24 & Thursday, May 25, 2022

DATES

TIME 10:00am - 4:00pm EACH DAY INSTRUCTOR Ken Carlson, F & I Resources

MEMBER FEE $199.00 NON - MEMBER $350.00

A goldmine of sure fi re techniques to help you win more deals. This intensive intro to automotive selling is the starting point for all salespeople. The highly interactive two-day Sales Academy teaches skills in appointment set- ting, how to engage customers, what to say during walk- a-rounds and test rides and techniques to negotiate agreements and close deals. Salespeople will learn: n Skills in appointment setting and prospecting n How to engage customers and qualify their needs n What to do during walk-a-rounds and test rides n Techniques for working around negative feedback n How to negotiate agreements and close deals

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C E N T E R F O R A U T O M O T I V E E D U C A T I O N & T R A I N I N G / W H I T E S T O N E , Q U E E N S / G N Y A D A . C O M / E D U C A T I O N